One critical detail in interaction design is wording. Choosing the right language lets users accomplish their task without searching around or getting lost, and without taking up too much space on the screen. The Scoop Network used 3 rounds of paper prototyping with real users shown here to settle on language like Crews, Tags and Scoops, and Networks. More about Scoop
While researching LEGO's 5 to 10 years outlook, my team and I discovered the company's great connection to individuals who become lifelong fans of LEGO. We also saw that LEGO is not used by groups. Focusing on families gives LEGO a connection to strongly held values all over the world and ensures that the next generation always has fond memories of the product.
When I got a summer internship in the IT department for a web-based business, I felt like information was being hidden from me. That is, until I realized that no one had a clear idea of what role technology should play in the organization.