GE DEVELOPER EXPERIENCE SUMMARY
So in addition to focusing on how I understood the particular painpoints, this is also about how I influenced the larger organization to focus on adoption.
I synthesized a single persona: to help us collaborate on what it means for it to be drop-dead-simple to build an app, so we can become the app store of the IOT.
GE is a "six sigma" type of organization, where engineers call the shots, so I had to communicate our findings in a comically quantitative way. This is where I started to break up the experience into five key sections.
I synthesized the solutions into a succinct, high-level list of design guidelines.
These were used by designers to help them think through a comprehensive solution, and to get buy in with engineers and managers about where to invest effort to increase adoption
This is the next level of detail - there are recommendations for each design principle and each phase of the experience.
I developed a storyboard that gets into more detail to take the conversation to the next level with product managers, and lead the way for junior designers.
Here's how the site looked when I was done with it. Our efforts drove tens of thousands of new developers to sign up for Predix, and made it significantly easier for them to build applications.