I’m passionate about simplifying complex problems.

I lead teams to discover business opportunities and turn them into functional, easy-to-use technologies. I’m passionate about finding out how to empower users with the minimal amount of product possible.

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Principal Designer

Researched, designed, and launched Business Insights in AppD Cloud. Designed this new domain within an emerging platform while developing a design system, maturing design processes, and creating space for human-centered design.

Cisco AppDynamics San Francisco, California Dec 2021 – Now
Principal Designer

Drove product-led culture by aligning Care, Clinical, Provider Network, and engineering teams with business goals that improve patient health. Enabled thousands of new applicants by leading design, development, and deployment of novel digital touchpoints, including onboarding, legal, and coordination of care.

ontrak Oakland, California Sept 2019 – July 2021
Product Design & Research

Managed a team of designers to help build one of the world’s fastest-growing startup products ever. Helped the team scale faster with a rigorous design and research process. As a hands-on design lead, provided ad-hoc designs, personas, and implementation support as needed. Guided cross-disciplinary teams in analyzing user research, leading to fundamental product evolution and buy-in across multiple departments.

KeepTruckin San Francisco, California June 2018 – Sept. 2019
Product Design, Research, & Strategy - Predix Platform

Framed opportunities for Predix data science products; optimized Developer Experience to add 30k platform developers; and defined strategy for Edge IoT devices. Scaled usability testing from ~5 to over 40 tests/year with 100s of users. Worked with a large team of designers to engage product managers, clarify user journeys, and deliver to engineering stakeholders.

GE Digital San Ramon, California January 2016 – May 2018
Product Manager (Consultant)

Refined RideScout MVP product concept from design and global business angles. Produced a working prototype to prove concept feasibility to Daimler leadership. Defined user stories and KPIs to focus scrum teams’ iterative, agile sprints. Shaped management and Daimler's perspective on design research, the relationship between interaction and visual design, and prioritization of UX problems.

moovel San Francisco, California September – December 2015
User Experience Manager – Sync

Led a UX and visual design team for a product that still uses the design system we developed. Set design strategy, negotiated feature priorities, strengthened team spirit. Positioned brand for global growth by identifying a unique creative direction and developing the product's value for users.

BitTorrent San Francisco, California July 2013 – August 2015

Senior Interaction Designer

Drove a lean, user-centered design process, iteratively validating and prioritizing key user improvements in a fast-paced, agile team building a smart TV app.

BitTorrent San Francisco, California July 2013 – October 2014
Interaction Designer

Simplified tablet telephony and created an interaction guidebook for dev and visual design teams. Led scrums to find feasibility limits and ensure design concerns were addressed.

Cisco San Jose, California Sept. 2011 – June 2013
Interaction Designer & Researcher

Conducted video research in the operating room to drive the analysis, design, prototyping, and validation of an innovative interface. Led analysis workshops in concert with client team and multiple other consultancies.

TOCA Chicago, Illinois Jan. – Aug. 2011
Interaction Designer

Designed and documented a multi-platform interface for a premier global brand as part of a large design team.

frog Austin, Texas Fall 2010
Interaction Design Professor

Created and led undergraduate students through exercises in design research, grounded theory analysis, iterative paper prototyping, interaction design principles, and problem reframing.

CEDIM Monterrey, NL, Mexico Fall 2010
User Experience Engineer

Connected 15 US offices by designing and coding digital systems. LAMP stack.

A Briggs Passport & Visa Chicago, Illinois 2008 to 2010
Interaction Designer & Front-End Developer

Improved health outcomes as both a designer and developer of both an Android mobile app and a Java practitioner console. Worked as part of a cross-functional team of Northwestern medical researchers, engineers, and students.

Northwestern Univ. Chicago, Illinois 2009 to 2010

Pursued a passion for glassblowing by building hot-glass studio and business. Learned principles of engineering, fabrication, and sales and marketing.

Old Potter Glass Mena, Arkansas Since 2005
Executive Director

Strengthened local creative community by expanding programming, organizing administive tasks, and increasing local participation and funding.

SouthWest Artists Mena, Araknsas 2005 to 2006
Master of Design - Interaction Design

Top prize in IXDA 2010 student competition; helped stage conferences and events.

IIT Institute of Design Chicago, Illinois 2007 to 2010
B.A., Literary Studies and Fine Art

Magna Cum Laude, Collegium V Honors, Eugene McDermott Scholar

Leadership: The Mercury Editor, Student Government Senator

Interned with the National Endowment for the Arts, 2003

University of Texas at Dallas Richardson, Texas 2001 to 2005


UX Designer



skills & interests

Visualizing concepts – sketching, photography, paper prototypes, and Adobe Suite

Ethnographic research – understanding people and finding user needs

Web programming – CSS, HTML, PHP & MySQL, Java

ArtGlass, furniture, photography, sculpture, etc.