A key part of the design process is to frequently take time to connect with users to get a deeper understanding of their processes and concerns, as well as to validate that a solution I've put together makes sense to them the first time they see it. I framed the research pictured here to set a solid foundation for the Business Insights product, which deserved the investment of our time to understand deeply since it is "the tip of the spear" in opening up sales conversations with the highest-level stakeholders at customer organizations.
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At the same time, I also lead UX Design for the Digital Experience Monitoring program, I was responsible for helping the design team understand how users would get use multiple areas of the product to achieve higher-value usecases than they could from any one area alone. Here's a sample of the beginning stages of one scenario I used to help the team get on the same page about the user's goals and ultimate value, and to drive a conversation about the long-term priorities and agenda with Product Management and Engineering partners.
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